The interest for organic food has never been higher. About half of all families choose foods without pesticide and today there are no less than 43.7 million hectares committed to organic farming compared to only 11 million in 1999. Be that as it may, it comes with a cost. Organic foods can be twice as costly as non-natural, making one wonder: is it worth it? Harley Street nutritionist Rhiannon Lambert, from London, has investigated the issue, and in addition the myth that “organic” consequently signifies ‘more beneficial’.